Hair We Gro is a haircare and education brand built around a simple philosophy: growing hair is only part of the journey. Learning how to care for it, protect it and retain it matters too.
We believe healthy haircare begins with understanding what your hair and scalp actually need — rather than chasing the next product promising miraculous results.
That's why Hair We Gro brings together supportive haircare products, practical education and honest conversations about hair growth, scalp health, breakage and length retention.
Grow It. Retain It. Understand It.
Hair We Gro didn't begin with a business plan.
It began with my own hair journey.
After experiencing traction alopecia from my early teens and later postpartum shedding, I became determined to better understand my hair and give it the care it needed to flourish.
I'd been mixing oils in my kitchen since 2013, but in 2016 I began researching oils and herbs more deeply and consistently using the mixture that would eventually become our Stimulating Hair Oil.
That same year, I began documenting my hair journey on YouTube.
And I shared the whole routine.
My scalp care. My wash days. How I handled my hair. And what I called my internal haircare routine — including the role my diet played in how I approached healthy hair from within.
Over time, my audience watched my hair flourish.
By the end of 2017, people were repeatedly asking if they could buy my oil. I'd already shared how I made it and encouraged my audience to make it themselves — but they wanted me to make it for them.
For a long time, I hesitated. Turning something that had simply been part of my documented hair journey into an actual product — much less a business — was completely outside of my comfort zone.
Eventually, I said yes.
And on 22 January 2020, the very first bottle was made and shipped.
What began as a personal determination to understand and care for my own hair eventually became something I could share with thousands of other women navigating their own journeys.
Long before Hair We Gro existed, I was documenting mine openly — the progress, the routines, the things that worked, the things that didn’t and, importantly, the things I was still learning.
That willingness to keep learning has remained at the heart of how I lead Hair We Gro.
I don’t believe growth means staying attached to everything you once thought you knew. Sometimes growth means being willing to question it.
And that’s exactly what happened with Hair We Gro.
WHERE I STARTED
When Hair We Gro began, I promoted our Stimulating Hair Oil as a hair growth oil.
At the time, that positioning reflected what I genuinely believed. I had watched my own hair flourish while consistently using it, my audience had followed that journey, and customers later began sharing their own progress with me.
WHAT I LEARNT
But the more I continued to learn about hair, scalp health and the hair-growth cycle, the clearer something became: healthy hair growth cannot honestly be reduced to what we apply topically.
Genetics, nutrition, health, scalp care, haircare practices, breakage and length retention all form part of a much bigger picture.
“Looking back, even my own hair-growth challenges were never just about the Oil.”
