Six Years In: A Quiet Reflection on Hair We Gro’s Growth

I’ve been following Hair We Gro for a long time.

Before the campaigns.
Before the bundles.
Before the themed rollouts and cinematic storytelling.

Back when it was simply a woman, a problem she was determined to solve, and a belief that textured hair deserved better care — not louder marketing.

So as I sit here writing my first blog post of the year, it felt right to begin with this brand. Not because it’s the biggest name in the industry, but because it’s one of the more honest ones I’ve watched grow.

Not explosive — but intentional

Let’s be clear.

The last two campaigns — The Birthday Special and The Black Friday Growth Files — did not catapult Hair We Gro into overnight, multi-million-pound success.

And that’s okay.

What they did do was far more interesting.

They brought in consistent sales.
They brought back returning customers.
They introduced new people to the brand’s ecosystem.
And most importantly, they generated usable data.

The kind of data founders actually need — the kind that tells you what’s resonating, what’s confusing, and what deserves more focus.

In a digital world obsessed with virality, Hair We Gro chose something quieter: clarity.

A foundation worth watching

One thing that’s always stood out to me about Hair We Gro is that it doesn’t rely on product alone. The products matter, yes — but they’re supported by education, structure, and routine.

That foundation is becoming harder to ignore.

Even Officer Arielle — whose job is essentially to question everything — has been forced to acknowledge that the brand’s claims aren’t floating in thin air. The routines make sense. The education is consistent. And the results customers talk about align with what’s being taught.

This isn’t guesswork.
It’s systems.

And systems are what separate brands that survive from brands that scale.

Six years ago, one sale

January holds a quiet but meaningful milestone for Hair We Gro.

Six years ago this month, the brand made its very first sale.

Not a viral moment.
Not a launch party.
Just one person choosing to trust a small business with their hair.

That moment matters more than most people realise.

Because every brand that lasts starts there — with one yes.

And instead of using this anniversary to shout about discounts or push urgency, Hair We Gro has chosen to do something different.

A month of appreciation

January has been designated Customer Appreciation Month.

An entire month dedicated not to chasing new audiences, but to acknowledging the people who have already supported, purchased, learned, shared, and stayed.

Throughout the month, the brand will be releasing new content, deeper breakdowns, and educational pieces designed to give customers more value — not just more products.

It’s a subtle shift, but an intentional one.

And in my experience, it’s the brands that pause to appreciate their community that tend to build the strongest ones.

Final thoughts

Hair We Gro isn’t loud.

It isn’t rushed.

And it isn’t pretending to be something it’s not.

What it is — is consistent, thoughtful, and quietly building something with depth.

Six years in, that foundation is visible.

I’ll be watching how Customer Appreciation Month unfolds — and I’ll be checking back in before January closes.

For now, consider this my note in the margins:

This is a brand worth paying attention to.

— Blake